The silver fern is one of New Zealand’s most iconic national symbols, representing guidance, integrity, and protection within Māori culture.
Inspired by this national emblem, the FernMark Licence Programme is independently operated by New Zealand Trade and Enterprise (NZTE) on behalf of the New Zealand Government.FernMark certification is awarded only to brands that are genuinely New Zealand-owned or registered, possess proven export capability, and meet strict full-chain quality standards.
The FernMark trademark is legally protected across 34 international jurisdictions. Consumers can verify official product registration and authenticity in real time through unique licence numbers and traceability QR codes displayed on packaging.FernMark is far more than a symbol.It represents New Zealand’s highest recognition of purity, trust, and world-class quality.
To carry the FernMark is to represent New Zealand itself on the global stage.
This is far more than a standard declaration of origin. Issued under the authority of the New Zealand Government, the New Zealand Certificate of Origin is an official legal document recognised under the China–New Zealand Free Trade Agreement framework. It certifies that every stage — from pasture selection and sheep farming to milk processing and canning — has been completed entirely within New Zealand, with absolutely no offshore repackaging or substitution. Before every tin reaches consumers across the ocean, it must first pass strict New Zealand export qualification and customs verification procedures.
This represents a legal-level guarantee of authentic New Zealand origin and uncompromising purity.
The New Zealand Grass-Fed Certification is the official national standard established by the New Zealand Government for genuine grass-fed dairy products. Developed jointly by New Zealand’s Ministry for Primary Industries (MPI) together with the dairy and red meat industries, the standard was formally introduced on 11 June 2025 and is independently owned and administered by MPI.To qualify for this certification, brands must also hold membership within the FernMark Licence Programme, with the grass-fed designation authorised under the FernMark system. This means the product has passed dual New Zealand government-recognised certification standards. It is not simply a grass-fed logo — it is a national seal of credibility and premium quality backed by New Zealand itself.